TOM MELCHIOR lives in Brooklyn and works in Manhattan - at the intersection of global brands and local culture.

He bridges the worlds of commerce and creativity, turning cultural moments into experiences that resonate. Whether it's a brand activation, an artist collaboration, or an intimate dinner series, he finds the thread that connects people to place.

TOM got his start promoting concerts, from working with Kendrick Lamar to Anthony Bourdain he has amplified iconic art and created experiences all with an attention for detail and authenticity.

He's thrown over a hundred parties in his lifetime, and has created memorable moments with James Beard Award winning chefs, iconic hoteliers, legendary dive bars, DJs, real estate tycoons and music moguls.

His passion lies in understanding what makes a city tick - the rhythms, rituals, and people that give a place its pulse. His favorite pastime is getting lost in a city's undercurrent - whether it's the second lines of New Orleans, the studio magic of Muscle Shoals, the West African pulse of Flatbush, or the honky-tonks of Nashville.

Off the clock, you'll find him hunting for old cast iron skillets at flea markets, testing a new recipe, or posted up at a steakhouse bar.

His current role has him overseeing Entertainment & Culture Marketing for Red Bull North America, helping the brand come to life at the intersection of Music, Art, Dance & Fashion.